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December 19, 2012 / microaccel

Paul Thelen – CEO of Big Fish Games

  • Be 20121218-162631.jpgpassionate about what you are doing. You have to enjoy the ride because there is no guaranteed destiny.
  • focus: you try to do a bunch of things, you do a bunch of things average
  • if, for every dollar you spend, you make $1.50, raise money
  • big focus on retention, so they could drive up the lifetime value.
  • cashflow is a serious problem if you have a 2 year customer life cycle
  • work for hire fails every time, but covering costs and giving a prepay against future flows
  • telling the developer what to build does not work, but showing them how they can make more money does (gamescore)
  • use data but also rely on creativity
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